Chopurian | Conquering Heights

The green wooden stairs echoed a tired, creaky sound under our feet. We were heading straight to her studio. A well-known place for most Armenian artists, situated in the heart of the city, gave away the breeze of alienation and mysticism. As we reached the second floor of the building she led me to her…

Expanding The Armenian Fashion Industry

While Paris Fashion Week gains momentum after busy Milan runway shows, the Armenian designer, Vahan Khachatryan introduces his new project “Establishment of Business Club for Fashion & Design” to the Armenian public at the American University of Armenia. When it felt as if the Armenian fashion industry was living through stagnation, a project was initiated…

Fashion Diary: Missak HajiAvedikian’s Atelier at Tumo Studio

It was one of those summer days when I was surviving a 40-degree heat with an air conditioner and Internet. Laying on the couch at home under the artificial wind scrolling down my Facebook newsfeed, simply killing my precious time. This is what usually happens when the semester turns out to be pretty intense and you…

Oriflame Fashion Weekend | Yerevan

On September 16-17, the Oriflame organized another fashion show in Yerevan. Setting up a fashion show on September became a tradition both for the organizers, participants, and guests. It seems that the Oriflame is moving forward to organizing a more creative and innovative fashion shows; and the Railway Station for location, 30 collections from 30…

Style: Think For Yourself

Those who often quote a well-known proverb “clothes do not make a man” must have not heard another saying: “Fine feathers make fine birds.” Although clothes are never a complete image of who you are, you still can choose how you want to be perceived by people. And no matter how wonderful your inner world…

H&M: 2016 Company Report

Note: The purpose of this report is to present, in short, the brand’s activities during the year of 2016. The Company Report below is done in the frame of Professional Communication class. The data is taken from the H&M 2016 Annual Report. Executive Summary H&M is one of the largest Swedish retail chains in Europe for…

2nd “Fashion Forum” Yerevan

Recently, I attended the Fashion Forum event where various speakers held discussions around the fashion industry in Yerevan. During the event, six topics were presented: styling, blogging, modeling, Armenian branding, design, and beauty. Before moving on to the speakers, I would like to point out the idea behind this event. Thanks to The One events founder,…