To Put or Not to Put,  That is the Question

Beauty requires sacrifice. And nearly half of the Armenian population is going through a bloody war against foundation, mascara, hair extension and fake eyelashes in order to beat the phenomenal beauty of the Ararat Mountain. Because people say, “If you want to be the best you have to beat the best.” After the flood of…

Dave Waldorf | “I Am The Project”

Note from the writer: In between our conversation with Dave Waldorf you will find pieces of his personality scattered around the article in the form of visuals. Are you already recording? Oh, no… now the first 30 minutes you are going to hear me laughing… He greeted me as soon as I approached his table…

Let’s Talk About Men’s Fashion

If I were to tell you that men should paint their nails in transparent color or wear pink attire to their friend’s birthday party it would sound ridiculous enough to even finish reading this article. But when women wear suits or even men’s underwear it is not considered to be as funny and nonsense as…

Velvet Revolution Through the Prism of Art

If creativity and innovation are one of the driving forces of creating art, then the Velvet Revolution in Armenia was a true art piece. Following the 2015 Constitutional referendum in the Republic of Armenia that changed the system of governance from a presidential to a parliamentary one, eventually led to large-scale protests that took over…

Chopurian | Conquering Heights

The green wooden stairs echoed a tired, creaky sound under our feet. We were heading straight to her studio. A well-known place for most Armenian artists, situated in the heart of the city, gave away the breeze of alienation and mysticism. As we reached the second floor of the building she led me to her…

Expanding The Armenian Fashion Industry

While Paris Fashion Week gains momentum after busy Milan runway shows, the Armenian designer, Vahan Khachatryan introduces his new project “Establishment of Business Club for Fashion & Design” to the Armenian public at the American University of Armenia. When it felt as if the Armenian fashion industry was living through stagnation, a project was initiated…

Fashion Diary: Missak HajiAvedikian’s Atelier at Tumo Studio

It was one of those summer days when I was surviving a 40-degree heat with an air conditioner and Internet. Laying on the couch at home under the artificial wind scrolling down my Facebook newsfeed, simply killing my precious time. This is what usually happens when the semester turns out to be pretty intense and you…