To Put or Not to Put,  That is the Question

Beauty requires sacrifice. And nearly half of the Armenian population is going through a bloody war against foundation, mascara, hair extension and fake eyelashes in order to beat the phenomenal beauty of the Ararat Mountain. Because people say, “If you want to be the best you have to beat the best.” After the flood of…

Let’s Talk About Men’s Fashion

If I were to tell you that men should paint their nails in transparent color or wear pink attire to their friend’s birthday party it would sound ridiculous enough to even finish reading this article. But when women wear suits or even men’s underwear it is not considered to be as funny and nonsense as…

Velvet Revolution Through the Prism of Art

If creativity and innovation are one of the driving forces of creating art, then the Velvet Revolution in Armenia was a true art piece. Following the 2015 Constitutional referendum in the Republic of Armenia that changed the system of governance from a presidential to a parliamentary one, eventually led to large-scale protests that took over…

2nd “Fashion Forum” Yerevan

Recently, I attended the Fashion Forum event where various speakers held discussions around the fashion industry in Yerevan. During the event, six topics were presented: styling, blogging, modeling, Armenian branding, design, and beauty. Before moving on to the speakers, I would like to point out the idea behind this event. Thanks to The One events founder,…

Vahan Khachatryan vs. Dolce & Gabbana

On March 18, Vahan Khachatryan, an Armenian designer, presented his collection before launching his shop Biayni in Dalma Garden Mall. For most of the visitors, this runway event was a surprise, but not for his followers. Kamo Tovmasyan, a blogger, was leading the whole event. To make the atmosphere more friendly and cheerful, they gathered…

Diversity in All Its Shapes and Colors

In a climate of immigration bans and building walls, the biggest names in 2017 make the case that there isn’t just one type of American girl—nor has there ever been. – *This is how Vogue starts its article on the March issue.* Sometimes trying too hard does not give positive results. The more we overthink,…