Eyes On The Price or The Art of Smart Purchasing

Sometimes when I wake up in the middle of a night with cold sweat on my face, fear attacks me with the same record playing over and over again: What am I going to spend all my miserable salary on? Thank God, there is a brand that sells one piece of clothing for the same…

Hippo-hippo-hippodrome| Fashion Show

When the news about the Creative Fashion event got to my Facebook feed, I knew for sure that my presence would be unconditional. Was it because of the event’s venue which was Hippodrome or because it was a fashion show? Not sure. But the venue intrigued me and the event promised to present those designer’s…

Trick or Treat and Jack-O’-Lanterns Day

A week ago my younger sister asked me to do her a makeup and I refused, pointing out that it is too early to “plaster” oneself but little did I know that her wish was holiday-oriented and not a style-changing decision. Today is October 31, Halloween as people usually call this day, I call it…

Golden Lace 2018 | Yerevan Fashion Week

Once upon a time in a huge and desolate building, there was a show with little fluffy buttons running all over the runway in cute dresses. To be precise and more clear the Golden Lace 2018 Fashion Show was held at the Meridian Expo & Event Centre showcasing hundreds of looks including makeup, accessories, and…

Top 7 Fashion Week Favorites | S/S 2019

Before even choosing my favorite list of brands who stood out during the Fashion Week Spring Ready-to-Wear 2019, I have decided to look through all the brands that have released their collections for this season. Perhaps, it wasn’t the best idea since the number of brands posted on Vogue magazine reached 480 with minimum 20…

To Put or Not to Put,  That is the Question

Beauty requires sacrifice. And nearly half of the Armenian population is going through a bloody war against foundation, mascara, hair extension and fake eyelashes in order to beat the phenomenal beauty of the Ararat Mountain. Because people say, “If you want to be the best you have to beat the best.” After the flood of…

Let’s Talk About Men’s Fashion

If I were to tell you that men should paint their nails in transparent color or wear pink attire to their friend’s birthday party it would sound ridiculous enough to even finish reading this article. But when women wear suits or even men’s underwear it is not considered to be as funny and nonsense as…