Golden Lace 2018 | Yerevan Fashion Week

Once upon a time in a huge and desolate building, there was a show with little fluffy buttons running all over the runway in cute dresses. To be precise and more clear the Golden Lace 2018 Fashion Show was held at the Meridian Expo & Event Centre showcasing hundreds of looks including makeup, accessories, and…

Top 7 Fashion Week Favorites | S/S 2019

Before even choosing my favorite list of brands who stood out during the Fashion Week Spring Ready-to-Wear 2019, I have decided to look through all the brands that have released their collections for this season. Perhaps, it wasn’t the best idea since the number of brands posted on Vogue magazine reached 480 with minimum 20…

Fashion Campus Show 2018

The rustling of clothes on the ground floor of the Alexander Hotel in Yerevan reflected the chaotic atmosphere in the dressing room near the presentation hall; models and designers were getting ready for the Fashion Campus Show 2018. This year the invitations took the form of a vinyl record promising a musical evening. While the photographers were…

Fashion Forum Yerevan 2018 | Highlights

Let’s leave aside any type of preface for even a not-related-to-fashion-industry person will understand the essence of the Fashion Forum event. But for a side note and to get the facts and dates straight, s’il vous plaît the highlights from the Fashion Forum Yerevan 2018. The forum was held for three days from June 2nd…

Mehrabian | Asymmetry in Fashion Design

With a simple T-shirt, jeans, and a small bag hanging over her shoulder, Lily Mehrabian approached the table in Mirzoyan Library ready to begin our conversation on her latest success stories in the fashion industry. Our conversation took us to Lily’s childhood memories where her passion for art manifested and continued to fill her thoughts up to…

To Put or Not to Put,  That is the Question

Beauty requires sacrifice. And nearly half of the Armenian population is going through a bloody war against foundation, mascara, hair extension and fake eyelashes in order to beat the phenomenal beauty of the Ararat Mountain. Because people say, “If you want to be the best you have to beat the best.” After the flood of…

Dave Waldorf | “I Am The Project”

Note from the writer: In between our conversation with Dave Waldorf you will find pieces of his personality scattered around the article in the form of visuals. Are you already recording? Oh, no… now the first 30 minutes you are going to hear me laughing… He greeted me as soon as I approached his table…