Fashion Campus Show 2018

The rustling of clothes on the ground floor of the Alexander Hotel in Yerevan reflected the chaotic atmosphere in the dressing room near the presentation hall; models and designers were getting ready for the Fashion Campus Show 2018. This year the invitations took the form of a vinyl record promising a musical evening. While the photographers were…

Fashion Forum Yerevan 2018 | Highlights

Let’s leave aside any type of preface for even a not-related-to-fashion-industry person will understand the essence of the Fashion Forum event. But for a side note and to get the facts and dates straight, s’il vous plaît the highlights from the Fashion Forum Yerevan 2018. The forum was held for three days from June 2nd…

Mehrabian | Asymmetry in Fashion Design

With a simple T-shirt, jeans, and a small bag hanging over her shoulder, Lily Mehrabian approached the table in Mirzoyan Library ready to begin our conversation on her latest success stories in the fashion industry. Our conversation took us to Lily’s childhood memories where her passion for art manifested and continued to fill her thoughts up to…

To Put or Not to Put,  That is the Question

Beauty requires sacrifice. And nearly half of the Armenian population is going through a bloody war against foundation, mascara, hair extension and fake eyelashes in order to beat the phenomenal beauty of the Ararat Mountain. Because people say, “If you want to be the best you have to beat the best.” After the flood of…

Dave Waldorf | “I Am The Project”

Note from the writer: In between our conversation with Dave Waldorf you will find pieces of his personality scattered around the article in the form of visuals. Are you already recording? Oh, no… now the first 30 minutes you are going to hear me laughing… He greeted me as soon as I approached his table…

Let’s Talk About Men’s Fashion

If I were to tell you that men should paint their nails in transparent color or wear pink attire to their friend’s birthday party it would sound ridiculous enough to even finish reading this article. But when women wear suits or even men’s underwear it is not considered to be as funny and nonsense as…

Chopurian | Conquering Heights

The green wooden stairs echoed a tired, creaky sound under our feet. We were heading straight to her studio. A well-known place for most Armenian artists, situated in the heart of the city, gave away the breeze of alienation and mysticism. As we reached the second floor of the building she led me to her…