Numero Magazine Prototype | Italian Diary

For almost a year, I have been completing my master’s degree in Fashion Communication and Styling at the Istituto Europeo di Design in Milan. With all the new experiences from moving to a new city, Milan, to getting involved in the fashion industry never studied before, 2019 appeared to be full of exciting circumstances and…

Eyes On The Price or The Art of Smart Purchasing

Sometimes when I wake up in the middle of a night with cold sweat on my face, fear attacks me with the same record playing over and over again: What am I going to spend all my miserable salary on? Thank God, there is a brand that sells one piece of clothing for the same…

Italian Diary | Moncler Genius

Moncler Genius was the last fashion-related event during the Fashion Week that I had a chance to attend. I have to admit it was one of the most interesting exhibitions I saw. Even though it seemed like a bunch of down jackets exhibited in different settings, there was more than just another fashion collection show….

Italian Diary | Fendi Street Style

After the Alberta Ferretti’s show, the motivation to participate in other fashion events took my imagination by storm. And if you are not invited to the show as a guest you can always attend the event as a press (or a photographer) – let this be my motto for the upcoming Spring/Summer season. Now, having…

Italian Diary | Alberta Ferretti Show

It was on February 18th when our university’s administration announced that our course of Fashion Communication and Styling was invited to the Alberta Ferretti’s Fall 2019 Ready-to-Wear show. When everyone realized the “seriousness” of the matter, students began to think of the looks they are going to pull off during that show. On February 20th,…

Hippo-hippo-hippodrome| Fashion Show

When the news about the Creative Fashion event got to my Facebook feed, I knew for sure that my presence would be unconditional. Was it because of the event’s venue which was Hippodrome or because it was a fashion show? Not sure. But the venue intrigued me and the event promised to present those designer’s…

Golden Lace 2018 | Yerevan Fashion Week

Once upon a time in a huge and desolate building, there was a show with little fluffy buttons running all over the runway in cute dresses. To be precise and more clear the Golden Lace 2018 Fashion Show was held at the Meridian Expo & Event Centre showcasing hundreds of looks including makeup, accessories, and…