In January 13th Milan Men’s Fashion Week opened its’ doors for new collections and shows. While designers and brands personnel are having a hard time preparing for shows, and guests having difficulties choosing their best looks for the front rows and Street Style, we are going to find out 10 Interesting Facts about Fashion Week.
Here we Go!
1. ♫New York, New Yooork!♫
Exactly! Did you know that the first Fashion Week started in New York City in 1943, and not in Paris. The publicist Eleanor Lambert launched the show so that designers could show their potential, and maybe bypass Paris.
2. 40 Fashion Weeks
You may think that there are only four Fashion Weeks throughout the world: Milan, New York, Paris, and London. However, we have 40 of them.
3. 10-20 Minutes Only
24/7 workload, no sleep, and constant stress give us the result of 10 to 20 minutes of the show. The whole collection lasts no more than 20 minutes. Does it worth it? Yes.
4. Press Week
Initially, Fashion Week was known as ‘Press Week’, when designers were showing their collections to journalists. After which people named it ‘Fashion Week.’
5. More clothes, less accessories or shoes
Fashion Weeks are more about clothes rather than accessories or shoes. Shoes and accessories, however, can be shown in secondary markets, but clothes are still the primary goods during the Fashion Week.
On average, the amount any given designer spends on a show ranges between $200,000 and $1,000,000, and the amount they pay out for A-listers to attend their shows is reportedly up to $100,000. (Who What Wear, 2016)
7. No Chanel in NYFW
Most couture brands such as Chanel, Valentino or Gucci do not show their collections during NYFW simply because NY is more about affordable, ready-to-wear brands. Those ‘expensive’ brands present their works in Milan, London, and Paris.
8. NO Tickets
If you are not a blogger, celebrity, make-up artist, or an employee in the fashion industry, then there is no way you can get into the fashion show. Because there are no tickets. Anyways, do not worry, they still have Street Style.
According to Women’s Wear Daily’s (WWD) research done in 2015,
Milan Fashion Week – 37 events
New York Fashion Week – a total of 308 of various fashion events including shows, presentations, parties, and appointments.
London Fashion Week – 78 designers showing; 52 runway, 6 presentations, more than 150 designers in the designer showrooms, 54 different venues.
Paris Fashion Week – 91 shows and 46 presentations
10. A Little Party Never Killed Nobody…
But what about a huge party? Do you remember Dolce & Gabbana’s Spring 2017 show? They threw a 400-person dinner party right in the middle of the street in Milan. ‘Modesty’ is not their word.
- Staff, W. (2015, November 21). Fast Facts From Fashion Weeks in New York, London, Milan and Paris. Retrieved from http://wwd.com/fashion-news/fashion-features/fashion-week-new-york-london-milan-paris-10283305/
- 10 Cool Facts About Fashion Week. (n.d.). Retrieved from http://www.stylefox.co/10-cool-facts-you-probably-didnt-know-about-fashion-week/
- Top Ten Fashion Week Facts. (n.d.). Retrieved from http://www.terra.com/mujer/fotos/top_ten_fashion_week_facts/288518