What is Pitti Immagine?

Right now the streets of Florence are filled with people who came to visit one of the most popular, not only in Italy but also around the world, event – Pitti Uomo. The Florence Tradeshow has a long history and impact on the fashion world. While popular brands are participating in this event, it would be interesting to refresh our knowledge in understanding what Pitti Imagine stands for.

Pitti Imagine is an international exhibition of fashion and textiles that is held twice a year (January and June) in Florence. Various designers, manufacturers, photographers, journalists and stylish people from around the world are coming to this place for new acquaintances, networking opportunities and more.

It was February 12, 1951, when Giovanni Battista Giorgini organized the first Pitti Imagine exhibition. The White Hall in Palazzo Pitti where the runway shows were held became a symbol of fashion and style. After, the world started to appreciate Made in Italy, and Italian brands became popular. It marks the birth of Italian fashion.

©Photo: G. M. Fadigati/ Courtesy: Archivio Giorgini/ museonovecento.it

In 1954, when Italy had already involved a lot of journalists and buyers, the event became the biggest fashion trade fair in Europe. Throughout the time the exhibition expanded its’ borders with:

  • Pitti Immagine Uomo – the exhibition of men’s clothes and accessories. It is held twice a year
  • Pitti_W Woman Pre – Women’s Pre-Collection
  • Pitti Immagine Bimbo – collections of childrenswear
  • Pitti Immagine Filati – Men’s and Women’s Knitwear
  • Touch!, neoZone, Cloudnine
  • ModaPrima – fair for fashion, accessories, and bestsellers
  • Fragranze – exhibition of the artistic perfumery
  • Super – collections of emerging talents

The theme of the male fashion Pitti Immagine Uomo 91 is sportswear and athleisure style. This year’s brands and designers list include PS by Paul Smith, Tim Coppens, Golden Goose Deluxe Brand, and Reebok together with Cottweiler, as well as a well-known brand Tommy Hilfiger. Moreover this year Pitti Uomo is holding a program Pitti Italics that aims to support young designers.

P.S. Here are some Street Style photos from this year’s event.

©Photo: IMAXTREE/ GQ.ru


2. Pitti Immagine. (n.d.). Retrieved from https://en.wikipedia.org/wiki/Pitti_Immagine
3. Sfilata in Sala Bianca. (n.d.). Retrieved from http://www.museonovecento.it/collezioni/sfilata-in-sala-bianca/

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