Mehrabian | Asymmetry in Fashion Design

With a simple T-shirt, jeans, and a small bag hanging over her shoulder, Lily Mehrabian approached the table in Mirzoyan Library ready to begin our conversation on her latest success stories in the fashion industry. Our conversation took us to Lily’s childhood memories where her passion for art manifested and continued to fill her thoughts up to…

To Put or Not to Put,  That is the Question

Beauty requires sacrifice. And nearly half of the Armenian population is going through a bloody war against foundation, mascara, hair extension and fake eyelashes in order to beat the phenomenal beauty of the Ararat Mountain. Because people say, “If you want to be the best you have to beat the best.” After the flood of…

Dave Waldorf | “I Am The Project”

Note from the writer: In between our conversation with Dave Waldorf you will find pieces of his personality scattered around the article in the form of visuals. Are you already recording? Oh, no… now the first 30 minutes you are going to hear me laughing… He greeted me as soon as I approached his table…

Let’s Talk About Men’s Fashion

If I were to tell you that men should paint their nails in transparent color or wear pink attire to their friend’s birthday party it would sound ridiculous enough to even finish reading this article. But when women wear suits or even men’s underwear it is not considered to be as funny and nonsense as…

Velvet Revolution Through the Prism of Art

If creativity and innovation are one of the driving forces of creating art, then the Velvet Revolution in Armenia was a true art piece. Following the 2015 Constitutional referendum in the Republic of Armenia that changed the system of governance from a presidential to a parliamentary one, eventually led to large-scale protests that took over…

Chopurian | Conquering Heights

The green wooden stairs echoed a tired, creaky sound under our feet. We were heading straight to her studio. A well-known place for most Armenian artists, situated in the heart of the city, gave away the breeze of alienation and mysticism. As we reached the second floor of the building she led me to her…

Expanding The Armenian Fashion Industry

While Paris Fashion Week gains momentum after busy Milan runway shows, the Armenian designer, Vahan Khachatryan introduces his new project “Establishment of Business Club for Fashion & Design” to the Armenian public at the American University of Armenia. When it felt as if the Armenian fashion industry was living through stagnation, a project was initiated…

Fashion Diary: Missak HajiAvedikian’s Atelier at Tumo Studio

It was one of those summer days when I was surviving a 40-degree heat with an air conditioner and Internet. Laying on the couch at home under the artificial wind scrolling down my Facebook newsfeed, simply killing my precious time. This is what usually happens when the semester turns out to be pretty intense and you…

Oriflame Fashion Weekend | Yerevan

On September 16-17, the Oriflame organized another fashion show in Yerevan. Setting up a fashion show on September became a tradition both for the organizers, participants, and guests. It seems that the Oriflame is moving forward to organizing a more creative and innovative fashion shows; and the Railway Station for location, 30 collections from 30…

Style: Think For Yourself

Those who often quote a well-known proverb “clothes do not make a man” must have not heard another saying: “Fine feathers make fine birds.” Although clothes are never a complete image of who you are, you still can choose how you want to be perceived by people. And no matter how wonderful your inner world…

H&M: 2016 Company Report

Note: The purpose of this report is to present, in short, the brand’s activities during the year of 2016. The Company Report below is done in the frame of Professional Communication class. The data is taken from the H&M 2016 Annual Report. Executive Summary H&M is one of the largest Swedish retail chains in Europe for…

2nd “Fashion Forum” Yerevan

Recently, I attended the Fashion Forum event where various speakers held discussions around the fashion industry in Yerevan. During the event, six topics were presented: styling, blogging, modeling, Armenian branding, design, and beauty. Before moving on to the speakers, I would like to point out the idea behind this event. Thanks to The One events founder,…