Italian Diary | Fendi Street Style

After the Alberta Ferretti’s show, the motivation to participate in other fashion events took my imagination by storm. And if you are not invited to the show as a guest you can always attend the event as a press (or a photographer) – let this be my motto for the upcoming Spring/Summer season. Now, having…

Italian Diary | Alberta Ferretti Show

It was on February 18th when our university’s administration announced that our course of Fashion Communication and Styling was invited to the Alberta Ferretti’s Fall 2019 Ready-to-Wear show. When everyone realized the “seriousness” of the matter, students began to think of the looks they are going to pull off during that show. On February 20th,…

Hippo-hippo-hippodrome| Fashion Show

When the news about the Creative Fashion event got to my Facebook feed, I knew for sure that my presence would be unconditional. Was it because of the event’s venue which was Hippodrome or because it was a fashion show? Not sure. But the venue intrigued me and the event promised to present those designer’s…

“The Dolls of Japan” in Yerevan

There have been plenty of scary legends told about dolls in different cultures. Some truly give shivers others simply sound like regular funny tales. And while some are carrying only narratives others represent cultural heritage, for instance, Japanese dolls. Throughout history, dolls reflected the customs of Japan and have been a part of the everyday…

Trick or Treat and Jack-O’-Lanterns Day

A week ago my younger sister asked me to do her a makeup and I refused, pointing out that it is too early to “plaster” oneself but little did I know that her wish was holiday-oriented and not a style-changing decision. Today is October 31, Halloween as people usually call this day, I call it…

Golden Lace 2018 | Yerevan Fashion Week

Once upon a time in a huge and desolate building, there was a show with little fluffy buttons running all over the runway in cute dresses. To be precise and more clear the Golden Lace 2018 Fashion Show was held at the Meridian Expo & Event Centre showcasing hundreds of looks including makeup, accessories, and…

Top 7 Fashion Week Favorites | S/S 2019

Before even choosing my favorite list of brands who stood out during the Fashion Week Spring Ready-to-Wear 2019, I have decided to look through all the brands that have released their collections for this season. Perhaps, it wasn’t the best idea since the number of brands posted on Vogue magazine reached 480 with minimum 20…